Wednesday, May 11, 2011

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Cloud-based PBX/VoIP is an emerging opportunity in hosted services
RingCentral, provider of cloud-based PBX/VoIP, recently announced that its partner program added 500 VARs, MSPs and other channel pros to resell its products in the past 6 months. This is big news in the hosted PBX/VoIP front!

At the 2011 Summit, Parallels highlighted hosted PBX/VoIP as an emerging opportunity in hosted services and advised our Partners add it to their cloud offerings.

Some of Parallels’ key hosted PBX/VoIP findings:
· Current U.S. market is $800M among SMBs

· At only 7% SMB penetration, it presents a large upside in potential new users

· New users of Hosted PBX/VoIP will drive market growth to $3.9B

Download Parallels exclusive SMB cloud consumption report:



Already, many Parallels Partners, including Apptix and Star, have added VoIP services to their offerings by leveraging Parallels Automation. James Griffin, Director of Hosting Strategy at Star, said in a recent conversation with Parallels, that speed to market will be a crucial part of Service Provider success. “The alternative is to spend twice as long and twice as much money developing a service and potentially to miss the wave entirely,” Griffin said of using Parallels Automation to ramp-up their VoIP services (read the full company interview with Star).

In short, don’t miss out on Hosted PBX/VoIP! It’s a high-growth, emerging opportunity to add voice to your cloud offerings bundle -- reducing churn, increasing your average revenue per user, and growing your profits from the cloud.

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